The “Got Talent” franchise is a British TV format, which is now viewed in more than 30 countries. From now on, Georgia is included in the list of these countries—the show is called “Nichieri”.
The show is also exceptional because of the Internet support previously unseen in Georgian TV space. A blog was created for “Georgia’s Got Talent” in Omedia, reviews for which are written by well-known bloggers, specially selected by the producers. Moreover, an official Facebook page and myvideo.ge channel were created, where almost every video of the project turns viral instantly.
Simultaneously with the TV project, a separate competition is held on the Internet. The aim of “Internet-Got Talent” is to reveal the most talented user based on self-shot videos. After a month of the voting process, the winner will be rewarded with various prizes and tickets to attend the semi-final of the TV version.